Project: full brand identity including logo, web site design and copy, case studies, and technical white papers for vitro’s blockchain product.

client: Vitro technology

team: Martha fierro, visual design

The illustrated character, IO the IoT block, helped make
a complicated product tangible, approachable, trusted,
and friendly.

Vitro’s storytelling ranged from friendly how-to’s to formal white papers submitted to high-profile industry forums and the UN.

The design balanced business and play.